Our Mission
To enhance professionals' productivity and inspiration at work through aesthetically pleasing and ergonomic office furniture.
Our History
2020
The Reason
During the height of the pandemic, our three founders, Alexis, Michael, and Jeremy, were tirelessly dedicating themselves to their marketing optimization agency. Amid the demanding work, they realized the importance of staying active without compromising their productivity. Knowing the numerous benefits of standing desks, they decided to explore this innovative solution.
2021
The Beginning
Unable to find desks on the market that met their needs—highly aesthetic, made from premium materials, and affordably priced—Alexis, Michael, and Jeremy decided to create their own using parts sourced online. Their new desks not only revitalized their energy and productivity but also inspired them to address this market gap. Thus, they set out to offer high-quality office furniture that could be delivered quickly and affordably.
2021
The Founding
Committed to their new venture, Alexis, Michael, and Jeremy embarked on a six-month sprint to identify the best suppliers who could source and transform materials locally in Canada. Their goal was to maximize efficiency and minimize waste. Through comprehensive market research, they designed a product line tailored to market needs. On July 1st, 2021, Burotic was founded.
2022
The Breakthrough
Just 10 months after launching, our three founders had the opportunity to introduce our first product line to the public on "Dans l'œil du dragon" (the French version of Dragons' Den). Although they didn't secure a deal with the dragons, the concept was highly praised by the public, leading to a surge in demand.
2022
The Expansion
Amidst a surge of orders, our team expanded, and so did our product catalog. We focused on broadening our offerings to meet all office furniture needs. At Burotic, we uphold the highest standards, ensuring that each product we launch meets our rigorous criteria for quality and optimal design. This was no easy feat, but our commitment drove us forward.
2023-Today
The Ascendance
To this day, we dedicate ourselves tirelessly to enhancing the daily work experience of tens of thousands of professionals. Each morning, we arrive at the office with a singular focus: to expand our product offerings, continually improve existing ones, and elevate our global presence. Our ultimate ambition is to become the foremost authority in the office furniture industry.
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